/
Case
Studies
/
Case
Studies
About Sani25
Sani25 positions itself as a reliable digital supplier for home care essentials, serving a growing demographic driven by Germany’s aging population. With a broad product range and health insurance partnerships, the brand operates in a highly competitive market where efficiency, trust, and accessibility are critical.
Sani25 positions itself as a reliable digital supplier for home care essentials, serving a growing demographic driven by Germany’s aging population. With a broad product range and health insurance partnerships, the brand operates in a highly competitive market where efficiency, trust, and accessibility are critical.
Sani25 positions itself as a reliable digital supplier for home care essentials, serving a growing demographic driven by Germany’s aging population. With a broad product range and health insurance partnerships, the brand operates in a highly competitive market where efficiency, trust, and accessibility are critical.
Market Pressure
High competition and surging demand required capturing high-intent traffic faster and more efficiently than competitors.
Cost Inefficiency
High acquisition costs limited scale, requiring tighter campaign structures, refined targeting, and smarter budget allocation.
Conversion Lift
Paid traffic was limited by journey friction, making UX, speed, and clarity improvements essential to enable higher conversion volume and long-term performance stability.
How We Solved It
How We Solved It
01.
Performance Scaling
Built on proven Google Ads data and high-performing keywords to scale campaigns efficiently while maintaining profitability.
01.
Performance Scaling
Built on proven Google Ads data and high-performing keywords to scale campaigns efficiently while maintaining profitability.
Performance Scaling
Built on proven Google Ads data and high-performing keywords to scale campaigns efficiently while maintaining profitability.
02.
Cost Efficiency
Reduced cost per conversion through refined targeting, optimized campaign structures, and elimination of inefficient ad spend.
02.
Cost Efficiency
Reduced cost per conversion through refined targeting, optimized campaign structures, and elimination of inefficient ad spend.
Cost Efficiency
Reduced cost per conversion through refined targeting, optimized campaign structures, and elimination of inefficient ad spend.
03.
Conversion Optimization
Improved website UX, page speed, and product imagery to shorten the customer journey and significantly increase conversion rates.
03.
Conversion Optimization
Improved website UX, page speed, and product imagery to shorten the customer journey and significantly increase conversion rates.
Conversion Optimization
Improved website UX, page speed, and product imagery to shorten the customer journey and significantly increase conversion rates.
04.
Journey Simplification
Addressed high abandonment by removing friction across key touchpoints, ensuring paid traffic converted more consistently.
04.
Journey Simplification
Addressed high abandonment by removing friction across key touchpoints, ensuring paid traffic converted more consistently.
Journey Simplification
Addressed high abandonment by removing friction across key touchpoints, ensuring paid traffic converted more consistently.
05.
Adaptive Execution
Successfully adapted campaigns to strict COVID-related advertising restrictions while sustaining strong performance in a regulated market.
05.
Adaptive Execution
Successfully adapted campaigns to strict COVID-related advertising restrictions while sustaining strong performance in a regulated market.
Adaptive Execution
Successfully adapted campaigns to strict COVID-related advertising restrictions while sustaining strong performance in a regulated market.
Growth Through Optimization
Growth Through Optimization
Conversions Per Month
748%
Conversion Value
234%
ROAS
33%
Cost Reduction Per Conversion
64%
Conversions Per Month
748%
Conversion Value
234%
ROAS
33%
Cost Reduction Per Conversion
64%
Conversions Per Month
748%
Conversion Value
234%
ROAS
33%
Cost Reduction Per Conversion
64%
Measurable
Business Impact
Measurable
Business Impact
We transformed the client’s paid acquisition into a conversion-led growth system tailored to the healthcare market. By streamlining the customer journey and aligning ad performance with a faster, clearer on-site experience, users are guided seamlessly from intent to purchase. The result is a more efficient, scalable channel that builds trust, reduces friction, and supports sustainable business growth.
We transformed the client’s paid acquisition into a conversion-led growth system tailored to the healthcare market. By streamlining the customer journey and aligning ad performance with a faster, clearer on-site experience, users are guided seamlessly from intent to purchase. The result is a more efficient, scalable channel that builds trust, reduces friction, and supports sustainable business growth.
We transformed the client’s paid acquisition into a conversion-led growth system tailored to the healthcare market. By streamlining the customer journey and aligning ad performance with a faster, clearer on-site experience, users are guided seamlessly from intent to purchase. The result is a more efficient, scalable channel that builds trust, reduces friction, and supports sustainable business growth.
(Next project)
(Next project)
(Next project)
