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Case

Studies

[Case Studies]

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Case

Studies

[Case Studies]

About Ela Mo

Ela Mo is a Hamburg based, family run backpack brand that designs functional and stylish bags for everyday life. With an already strong and loyal customer base, the company aims to expand beyond its existing brand recognition.

Ela Mo is a Hamburg based, family run backpack brand that designs functional and stylish bags for everyday life. With an already strong and loyal customer base, the company aims to expand beyond its existing brand recognition.

Rising Ad Costs

The transition to GA4 increased CPM pressure, making profitable ad placements more competitive.

Seasonal Competition

Strong back to school demand attracted aggressive bidding, requiring advanced budget preparation.

Demand Volatility

Seasonal product peaks fluctuated throughout the year, demanding adaptive campaign management.

Scalable customer acquisition strategy

Scalable customer acquisition strategy

01.

Seasonal & Feed Optimization Strategy

Profitable products were prioritized by season while product feeds were enhanced, improving visibility, competitiveness, and overall Shopping performance.

Seasonal & Feed Optimization Strategy

Profitable products were prioritized by season while product feeds were enhanced, improving visibility, competitiveness, and overall Shopping performance.

02.

Non-Brand Acquisition Expansion

Google Ads campaigns were strategically shifted toward high-intent non-brand audiences, unlocking new customer segments beyond the existing base.

Non-Brand Acquisition Expansion

Google Ads campaigns were strategically shifted toward high-intent non-brand audiences, unlocking new customer segments beyond the existing base.

03.

AcquData-Driven Performance Foundationisition Focus

Tracking systems and Merchant Center structures were refined and optimized, ensuring reliable data flow and scalable campaign decisions.

AcquData-Driven Performance Foundationisition Focus

Tracking systems and Merchant Center structures were refined and optimized, ensuring reliable data flow and scalable campaign decisions.

Growth Results

+140%

+140%

Customer Growth

+140%

Customer Growth

+6K

+6K

New customers

3 years in a row

+6K

New customers

3 years in a row

+€330K

+€330K

Additional yearly revenue from new customers

+€330K

Additional yearly revenue from new customers

I want sales like this