About ErnstandYoung
Ernst & Young is a global professional services firm working in highly regulated and complex environments. For a hackathon project, EY invited teams to rethink how an internal tax return process could be improved through clearer structure, better usability, and a more visual, user-centered approach.
Ernst & Young is a global professional services firm working in highly regulated and complex environments. For a hackathon project, EY invited teams to rethink how an internal tax return process could be improved through clearer structure, better usability, and a more visual, user-centered approach.
Ernst & Young is a global professional services firm working in highly regulated and complex environments. For a hackathon project, EY invited teams to rethink how an internal tax return process could be improved through clearer structure, better usability, and a more visual, user-centered approach.
Complex Flow
The tax return process involved multiple steps and dense information, making it difficult to understand at a glance.
Low Visibility
Key actions and progress indicators were not clearly visualized, reducing user confidence while moving through the flow.
Cognitive Load
Text-heavy screens required high mental effort, increasing friction in an otherwise critical and time-sensitive process.
The Outcome
The Outcome
01.
Process Clarity
We translated EY’s complex yearly tax return process into a structured, step-by-step flow that is easy to follow and immediately understandable.
Process Clarity
We translated EY’s complex yearly tax return process into a structured, step-by-step flow that is easy to follow and immediately understandable.
01.
Process Clarity
We translated EY’s complex yearly tax return process into a structured, step-by-step flow that is easy to follow and immediately understandable.
02.
Visual Guidance
Clear progress indicators and visual hierarchy were introduced to help users understand their position in the process and confidently move forward.
Visual Guidance
Clear progress indicators and visual hierarchy were introduced to help users understand their position in the process and confidently move forward.
02.
Visual Guidance
Clear progress indicators and visual hierarchy were introduced to help users understand their position in the process and confidently move forward.
03.
Reduced Friction
By minimizing text-heavy screens and emphasizing visual cues, the flow significantly lowered cognitive load during critical decision points.
Reduced Friction
By minimizing text-heavy screens and emphasizing visual cues, the flow significantly lowered cognitive load during critical decision points.
03.
Reduced Friction
By minimizing text-heavy screens and emphasizing visual cues, the flow significantly lowered cognitive load during critical decision points.
04.
Improved Confidence
A more transparent and predictable journey helped users feel supported throughout the process, reducing uncertainty in a sensitive financial task.
Improved Confidence
A more transparent and predictable journey helped users feel supported throughout the process, reducing uncertainty in a sensitive financial task.
04.
Improved Confidence
A more transparent and predictable journey helped users feel supported throughout the process, reducing uncertainty in a sensitive financial task.
05.
Efficiency Gains
The optimized flow enabled faster completion by guiding users through only relevant steps, improving overall task efficiency.
Efficiency Gains
The optimized flow enabled faster completion by guiding users through only relevant steps, improving overall task efficiency.
05.
Efficiency Gains
The optimized flow enabled faster completion by guiding users through only relevant steps, improving overall task efficiency.
06.
Scalable Framework
The redesigned process was built to be reusable and adaptable, allowing EY to extend the approach to similar workflows in the future.
Scalable Framework
The redesigned process was built to be reusable and adaptable, allowing EY to extend the approach to similar workflows in the future.
06.
Scalable Framework
The redesigned process was built to be reusable and adaptable, allowing EY to extend the approach to similar workflows in the future.
Words from the ones who know us best
“In a rapidly changing world, at EY we’re making an enduring impact by staying focused on our purpose of building a better working world.”
Carmine Di Sibio
EY Global Chairman and CEO
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