/Overview
/Approach
Challenges
As the company expanded into German-speaking markets, generating qualified conversions quickly became critical. Limited brand awareness, strong competition, and ambiguous MDM-related keywords made it difficult to reach the right audience efficiently.
Strategy
We started with an in-depth market and keyword analysis, identifying conflicts around the term “MDM” in the German market. Based on this, we restructured the account, refined keyword targeting, and optimized ad messaging to focus exclusively on high-intent traffic.
Result
Within just four weeks, the campaign delivered a 460% increase in conversions while reducing costs by 71%. The optimized setup attracted highly qualified B2B leads actively searching for enterprise-level device management solutions.
