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Case

Studies

[Case Studies]

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Case

Studies

[Case Studies]

Overview

€170K+

€170K+

— additional turnover in 60 days, achieved through a structured German market entry, full localization strategy, and advanced Google Ads optimization for kudd.ly.

Kudd.ly is a British wellness brand offering weighted blankets, hoodie blankets, slippers, and sleep accessories. With strong UK performance, the company aimed to expand into Germany a highly competitive and season driven e-commerce market

Kudd.ly is a British wellness brand offering weighted blankets, hoodie blankets, slippers, and sleep accessories. With strong UK performance, the company aimed to expand into Germany a highly competitive and season driven e-commerce market

Missing Localization

No German website, landing pages, or adapted customer journey.

External Supply & Political Constraints

Suez Canal crisis and Brexit restricted logistics and EU fulfillment.

Under-Optimized Campaign Ecosystem

CTR, Smart Bidding, tracking precision, and campaign structure required refinement.

The Solution

The Solution

01.

Full Market Localization

Translated 45+ assets including website, landing pages, ads, and Amazon content for cultural and conversion alignment.

Full Market Localization

Translated 45+ assets including website, landing pages, ads, and Amazon content for cultural and conversion alignment.

02.

Data-Driven Google Ads Expansion

Launched structured German test campaigns while restructuring ~30 UK campaigns with Smart Bidding, image testing, and feed improvements.

Data-Driven Google Ads Expansion

Launched structured German test campaigns while restructuring ~30 UK campaigns with Smart Bidding, image testing, and feed improvements.

03.

Advanced Tracking & CRO Optimization

Implemented server side tracking (99% precision) and conducted landing page A/B tests via Google Optimize to increase AOV and conversions.

Advanced Tracking & CRO Optimization

Implemented server side tracking (99% precision) and conducted landing page A/B tests via Google Optimize to increase AOV and conversions.

Do mine next

Growth Results

Conversion Rate Increase

52%

Customer Growth in 60 days

726

Higher Average Order Value

15%

YoY Sales Growth in Q4

52%

Conversion Rate Increase

52%

Customer Growth in 60 days

726

Higher Average Order Value

15%

YoY Sales Growth in Q4

52%

Conversion Rate Increase

52%

Customer Growth in 60 days

726

Higher Average Order Value

15%

YoY Sales Growth in Q4

52%