Overview
Pastamanufaktur Zia Pina is an Italian pasta manufacturer producing premium, additive-free pasta since 1984. We helped turn high acquisition costs and limited data into a profitable Google Ads setup that scaled revenue without increasing budget.
Italian pasta manufacturer since 1984, scaled profitably through optimized Google Ads without increasing ad spend.
Snapshot
Producer of premium, additive-free pasta for consumers, restaurants, and wholesalers, focused on regional and seasonal ingredients.
Profile
Conversion costs reached nearly 45% of cart value, while limited budgets, low search volume, and high website drop-off rates constrained optimization and weakened overall campaign performance.
Challenge
Campaign Evaluation
Reviewed campaign structure and performance, improve ads quality, and identified seasonal and high impact campaign patterns.
Ad Optimization
Optimized ad copy, extensions, and display paths to improve relevance and maximize ad effectiveness.
Reorganized Data
Reorganized product information to align with search engine requirements improving visibility, relevance, and ad delivery.
Website Optimization
Analyzed and improved conversion barriers on the website to turn visits into qualified customers.
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