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Case

Studies

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Case

Studies

About PizzaBag

35+ yrs

— of manufacturing expertise, dedicated to producing high quality, well insulated pizza delivery bags.

PizzaBag® produces premium pizza delivery bags designed for professional use. We helped transform Google Ads into a high performing growth channel for a specialized, low awareness product.

PizzaBag® produces premium pizza delivery bags designed for professional use. We helped transform Google Ads into a high performing growth channel for a specialized, low awareness product.

Limited Awareness

A niche product category with low search demand required strategic visibility building.

Account Inefficiency

A faulty Shopping feed and structural errors prevented ads from reaching qualified leads.

Growth Ambition

The brand aimed to scale sales and expand into new European markets.

The Solution

The Solution

01.

Ongoing Coaching

We established an ongoing performance coaching framework to transform Google Ads into a controllable growth channel.

Ongoing Coaching

We established an ongoing performance coaching framework to transform Google Ads into a controllable growth channel.

02.

Account Optimization

We conducted a comprehensive audit of the existing Google Ads account to uncover structural weaknesses, missed keyword opportunities, and inefficiencies in bidding and segmentation.

Account Optimization

We conducted a comprehensive audit of the existing Google Ads account to uncover structural weaknesses, missed keyword opportunities, and inefficiencies in bidding and segmentation.

03.

Feed Rebuild

We rebuilt the entire Google Shopping feed infrastructure to ensure technical precision and competitive visibility.

Feed Rebuild

We rebuilt the entire Google Shopping feed infrastructure to ensure technical precision and competitive visibility.

04.

Search Strategy

We engineered a data-driven search strategy tailored specifically to the food delivery equipment market.

Search Strategy

We engineered a data-driven search strategy tailored specifically to the food delivery equipment market.

05.

Market Optimization

To unlock scalable growth beyond Germany, we built multilingual campaign structures and localized ad messaging tailored to new European markets.

Market Optimization

To unlock scalable growth beyond Germany, we built multilingual campaign structures and localized ad messaging tailored to new European markets.

Growth Results

ROAS

56%

Conversion

38%

Higher Sales

68%

Cost Per Conversion

22%

ROAS

56%

Conversion

38%

Higher Sales

68%

Cost Per Conversion

22%

ROAS

56%

Conversion

38%

Higher Sales

68%

Cost Per Conversion

22%

Testimonial

Testimonial

Thanks to Peak Atlas's Google Ads consulting, we achieved significantly better results and gained a deep understanding of how to manage Google Ads successfully.

Thanks to Peak Atlas's Google Ads consulting, we achieved significantly better results and gained a deep understanding of how to manage Google Ads successfully.

Christian Gerwing

Christian Gerwing

Managing Director, PizzaBag

Managing Director, PizzaBag

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