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Case

Studies

Case

Studies

/Overview

YION is a cosmetics start-up based in Netherlands founded in 2015, offering high-quality skincare and grooming products designed for sensitive skin and everyday care.

YION is a Dutch cosmetics start-up founded in 2015, offering high-quality skincare and grooming products designed for sensitive skin and everyday care.

See Brand

162%

More Conversions

162%

More Conversions

Lower acquisition costs

68%

Outranking share

vs. competitors

68%

Outranking share

vs. competitors

Impressions via YouTube remaketing

/Challenge

Problem Definition

Language & Data Mismatch

Existing data and copy were available only in Dutch, requiring continuous alignment to accurately adapt messaging, USPs, and customer intent for the German market.

Strong Seasonality

Demand peaks in May and early June, leaving a narrow timeframe to launch campaigns, run tests, and optimize performance.

Low Market Awareness

in Germany

Brand presence in Germany was minimal at launch, with very limited organic traffic and impressions.

Brand presence in Germany was minimal at launch, with very limited organic traffic

and impressions.

/Solution

How we took the solution

Technical Foundation & Tracking Optimization

We resolved key issues in the Google Ads setup, including dynamic remarketing errors and incomplete conversion tracking

(such as add-to-cart and view-item events). These fixes enabled stronger audience building, improved Smart Bidding performance, and more efficient ad delivery.

Shopping Ads Strategy

With limited initial conversions in Germany, we used dynamic remarketing data to kickstart Smart Shopping campaigns. This allowed the algorithm to learn faster and stabilize performance early on. Although brand share was still around 30%, the system was already able to reach new customers and identify relevant user profiles.

YouTube Ads Remarketing

YIONN launched a high-performing YouTube commercial addressing skin irritation, generating over 500,000 organic views. We leveraged this asset for remarketing, significantly increasing reach and engagement especially after the seasonal peak in June resulting in strong brand awareness and visibility.

/Result

The Outcome

During the Summer 2021 season, we achieved 162% sales growth via Google Ads, enabling a profitable Google Shopping launch in Germany by leveraging early insights and fast execution.