Last Updated : 20 Agustus 2025
Made in 🇩🇪 Germany
Logo
The way we present our name and symbols acts as the signature of Peak Atlas. Whether shown on a small screen or across a large display in a public space, their appearance plays a key role in helping our users and partners recognize and trust us.
Symbol
The symbol represents the most simplified form of the Peak Atlas identity. It is displayed in contexts where the name “Peak Atlas” is either already visible or unnecessary. Additionally, the symbol functions as the icon for our app, social media profiles, and browser favicon. The mountain emblem must always appear in solid white, no matter what background color is used.
Color Versions
The mountain Peak Atlas is primarily displayed in solid white against a red background. While black, red, or white versions may be used in specific cases, the white-on-red combination should be considered the standard for most applications.
Stacked Logo
The stacked version of the Peak Atlas logo should be used selectively, particularly in cases where the primary logo does not align well within the space.
There are two variants of the stacked logo: one with a black wordmark and another with a white wordmark. Always choose the version that offers the best contrast against the background it’s placed on.
The mountain Peak Atlas must be white, preferably over red. This combination should be maintained, no matter the surrounding background.
Logotype
The Peak Atlas logotype should be applied selectively, particularly in cases where the primary logo does not adapt well to the available space. Unlike the primary logo, the logotype is designed to appear at a larger scale, ensuring maximum visibility and readability.
Two variants of the logotype are available: black and white. Always choose the version that provides the strongest contrast and maintains clarity against the background on which it is placed.
Colors
Color is a fundamental element of our visual identity, and applying the right values and pairings is essential. Through color, we communicate the character and essence of our brand.
Imperial
HEX
#FF3636
RGB
255 / 54 / 54
CMYK
0 / 79 / 79 / 0
Medium Gray
HEX
#ADADAD
RGB
173 / 173/ 173
CMYK
0 / 0 / 0 / 32
White
HEX
#F1F1EF
RGB
241 / 241 / 239
CMYK
0 / 0 / 1 / 5
Solara
HEX
#FFE436
RGB
255 / 228 / 54
CMYK
0 / 11 / 79 / 0
Black
HEX
#000000
RGB
0 / 0 / 0
CMYK
0 / 0 / 0 / 100
Core Brand Color
Our core color palette is centered around red, which should take the lead in most brand expressions. To support it and bring clarity, we incorporate black, white, gray and yellow creating a bold yet straightforward visual tone.
Typography
Our typographic system prioritizes clarity, consistency, and accessibility. We use Overused Grotesk for headings to establish strong visual presence, and Inter for body text to ensure optimal readability across all content.
To maintain a consistent visual rhythm, we apply a modular scale based on the Major Third ratio (1.25). This scale defines proportional relationships between text elements allowing for a harmonious hierarchy from captions to display headings.
Together, these typefaces provide both structural clarity and expressive flexibility, including reliable support for multilingual content.
OVERUSED GROSTEK
Weight
Line height
Letter spacing
Semibold
100%
-0.04em
THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG
the quick brown fox jumps over the lazy dog
1234567890 ±!@#$%^&*()
INTER
Weight
Line height
Letter spacing
Semibold
120%
0em
THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG
the quick brown fox jumps over the lazy dog
1234567890 ±!@#$%^&*()
INTER
Weight
Line height
Letter spacing
Regular
20px
0em
THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG
the quick brown fox jumps over the lazy dog
1234567890 ±!@#$%^&*()